From illustration to animation, ROYALCLUB creates still and motion content that blends strong aesthetics with cultural relevance.

WELCOME TO THE CLUB

ROYALCLUB

WELCOME TO THE CLUB ROYALCLUB

ROYALCLUB is an award-winning creative studio based between Shanghai and Madrid, crafting premium design, visual content, brand activations and art-driven collaborations for global brands across Europe and Asia through both traditional creative practices and AI-powered tools.

ROYALCLUB founders

β†’ OUR STORY

ROYALCLUB was founded in 2013 in Shanghai by creative duo Ken and Cleo, with the ambition of building a design practice rooted in strong aesthetics and shaped by their broader imaginative worlds.

With a multidisciplinary approach ROYALCLUB has grown since then into an internationally recognised, award-winning studio and a creative bridge between Asia and Europe.

We create premium visual content, brand activations, and art-driven collaborations, blending storytelling, culture, and design through both traditional creative practices and AI-powered tools.

We partner with ambitious brands and agencies to develop high-impact creative systems across sport, culture, and retail, delivering culturally relevant work that resonates globally.


With experience across the European, Asian and American markets, our multilingual team speaks - and designs - in English Β· δΈ­ζ–‡ Β· FranΓ§ais Β· EspaΓ±ol.

GET IN TOUCH
Series of logo designed by Royalclub for Nike Shanghai and Paris

A bridge between Asia and Europe

With teams based in Madrid and Shanghai, we naturally operate as a bridge between Asia and Europe.

We understand the cultural nuances, visual languages and market expectations of both regions, allowing us to create work that resonates across borders and connect brands with new audiences.

A colorful illustration of a football cleat with flames and lightning bolts, with the text "WE ARE NEVER DONE" and a Nike logo, along with the words "Mercurial SuperFly CR7 SG China Edition".
Project for Nike featuring the brand's famous Swoosh and logo, art collaboration powered by Royalclub
Art collaboration powered by Royalclub for Nike's retail team in China
Cartier's Christmas tree in Shanghai. Collaboration with an event agency, design by Royalclub creative studio

RC Group

Tigerclaw Supplies

Born from skate culture and shaped by art and sport, Tigerclaw designs objects with function, character and longevity.

CREME by Royalclub

Creme is a platform where we share what inspires us from artists we admire to our own collaborations.