New project: Asian University Basketball League

The Asian University Basketball League (AUBL) brings together some of the strongest university basketball programs across Asia. 

For its 2026 season, we developed a visual system built around the idea of a new generation making history in real time. Under the campaign line History Starts Now, the identity was designed to feel immediate, bold and unmistakably contemporary.

A flexible system was created across campaign, social, broadcast and venue applications, giving AUBL a strong and recognisable voice for the season.

CHECK THE PROJECT HERE